Foreign tourists are choosing Chile to ski in the middle of winter

While it is beach season in the northern hemisphere and across much of South America, in Chile the mountains are covered in snow and the ski resorts are at their busiest. And that snow does not only attract Chileans: every winter, thousands of foreign tourists arrive looking for exactly what their own countries cannot offer at this time of year.

A season driven by foreign visitors

Projections for July point to more than 404,000 foreign tourists in Chile, with a strong presence from two markets: Brazil, which accounts for most of the flow with around 349,500 visitors, and Europe, with some 97,000. Resorts such as Valle Nevado, Portillo and La Parva take much of that demand, consolidating themselves as international-level snow destinations a few hours from Santiago.

For Marcelo Rollandi, founder of Vivencias Travel, the trend is not new but it is sustained: "Year after year we have seen consistent growth in tourist arrivals, especially from Brazil."

Not only snow: a complete experience

The appeal, according to Rollandi, goes beyond the slopes. "Foreign visitors want to experience Chile fully. Beyond the snow, they are looking for local food," he explains. The trip combines skiing with food, wine and culture, something operators have learned to build into their programmes.

There are also clear differences depending on where the tourist comes from. "Brazilian tourists tend to prioritise the social side; Europeans value the technical side of skiing more," says the founder of Vivencias Travel — a distinction that shapes how services are designed for each group.

Competing with Argentina

Chile is not alone in the contest for snow tourism. On the other side of the mountains, Argentina competes with well-established destinations. For Rollandi, the key is the difference in offer: "Argentina remains a serious competitor; Chile has to stand out on quality, safety and connectivity."

With the season in full swing, the sector is optimistic. "We expect to close this season with figures similar to or better than previous years," Rollandi projects.

Vivencias Travel is a tour operator founded in Bariloche with a presence in Chile, Brazil and Mexico, specialising in group and individual travel experiences. Its main focus is study trips, experiential travel, adventure activities, excursions and tailor-made programmes. It offers 24/7 support and professional guides with deep knowledge of Patagonia and international destinations.